In line with the key annual cultural London moment ‘Chelsea in Bloom’, GUILD created from concept to execution ‘HARI’s in Bloom’, a four-day event spanning their five West-London salon locations. Tactical event partners were selected, including trending lifestyle brand Burnt Fen Flowers and global haircare brand Briogeo. A curated mix of tastemaker and influencer talent were hosted by invitation, resulting in a highly successful cross-cultural moment of discovery, awareness, and engagement across the local community and digital platforms.

GUILD produced print newspaper HARI’s Herald SS25 to land along with this event, circulating 20k local households, plus digital release.

Discover the event here.