At the crossroads of perfumery and aromatherapy is Veronique Gabai’s AROMA. The functional fragrance line is a collaboration by Olfactive Therapist Isabelle Sogno Lalloz and Perfumer Frank Voelkl (of Firmenich) and contains ethically sourced natural essential oils; selected for their therapeutic benefits, and finished with perfume blends, selected for pleasure.

Launching in 2023 excluisvely at Harrods, AROMA was quickly awarded ‘Best in Innovation’ by The Fragrance Foundation. GUILD has led the range to achieve extensive storytelling and positioning across global digital media, along with facilitating brand discovery through immersive wellness-focused events and retreats.

‘WINNER Fragrance Innovation Product of The Year’ - The Fragrance Foundation 2023