Spring 2026, actress and style icon Kelly Rutherford and Perfume Designer Veronique Gabai unveil a fragrance collaboration two years in the making, anchored in celebrating women, love and creativity.

United by a friendship that began years ago through a philanthropic project and has flourished across continents and life chapters. Véronique, from the Côte d’Azur and now in New York, and Kelly, an American now living in the South of France share a deep love of beauty, creativity, craftsmanship, and the art of living well. Together, they celebrate this friendship through fragrance with Rose Premiere, a perfume inspired by the Rose de Mai of Grasse, the flower of love, grown in the region they both call home and said to vibrate on the same frequency as the human heart.

As a long-term partner of Veronique Gabai, GUILD CO. led the communications strategy and campaign execution of this collaboration in the UK.

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