TONIC is a pioneering medical apparel brand redefining patient wear with thoughtful design, compassionate innovation, and sustainability at its core.

A patient-led design house, from best-in-class materials to expert technical design, every garment is crafted to meet the unique needs of people in recovery, whether at home, in a hospital, or somewhere in between. 

 TONIC’s approach, designed to set a new standard in patient wear, combines thoughtful and functional design, luxurious, breathable fabrics, and years of patient & clinician research and lived experience. Their collection, developed in the TONIC Lab, a creative development hub that spins a design-to-market cycle for their pieces, with wearer trials and community engagement in between, ensures that only purposeful product line drops, greenlit across the lab cycle, make it to full production. 

 TONIC are founded by Sophie Kinross, a former director of commercial fashion brands, who is renowned for her identity-driving impact across brands such as ME+EM, Hobbs, LK Bennett, River Island, and Topshop. Sophie partners with Creative Director Kelly Townsend, whose designs bring the concept of luxury treatment & recovery wear to life. Kelly cut her teeth at British designer brand Temperley and founded sustainable luxury brand, Paper London.

 TONIC exists because they believe people in recovery deserve better. Their apparel is designed not just to cover, but to care.

Browse their range of luxury treatment and recovery wear: www.your-tonic.com

GIFT a loved one TONIC here.

READ about TONIC in The Times, a media exclusive secured by GUILD.