Smoosh creates effective, natural, results-driven baby skincare, expertly formulated for babies’ sensitive skin. The range combines clinically tested formulations with highly efficacious natural ingredients and no added fragrance. Founded by two female entrepreneurs - who are mothers and former Boots alumni - the brand was created to raise the standard in baby skincare while fostering a sense of community among modern parents. Smoosh is driving a cultural shift within the category, building a baby skincare brand that today’s parents are proud to buy, recommend to friends, and display on their bathroom shelves.

https://www.smoosh-baby.com | @wearesmoosh