MIRUKI
BRAND COMMUNICATIONS
Mirukī is a luxury sleepwear brand designed especially for the first chapter of motherhood. Created by mothers and for mothers, Mirukī understands what new mums really need. Every piece in their collection is made with intention and care, for the beautiful, messy, perfectly imperfect journey of pregnancy, postpartum, and everything in between.
Soft, flattering silhouettes meet breathable premium fabrics, plus tops and nightdresses lined with signature removable, washable breast pads that stay in place wherever the day (or night) takes you. Discreet feeding clips are concealed beneath their signature ruffle, blending style and functionality seamlessly. Beautifully light, their adaptive waistband shorts and trousers gently support your belly at every stage - they're gentle enough to sleep in and stylish enough to be seen in.
Mirukī was born from a moment of frustration that so many new mothers know well: leaking, sore, and endlessly let down by sleepwear that felt frumpy and impractical. Founder Chanelle, a mother of two girls under two, couldn’t find pieces that supported the reality of postpartum nights without asking her to compromise on how she felt in them. So she created what didn’t exist.
Mirukī ‘s name comes from Chanelle’s Japanese heritage: Mirukī, pronounced me-ru-kee, meaning “milky.” It speaks to first nourishment, the quiet bond between mother and child, and the tenderness of those 3 am moments when it’s just you and your baby in the night.
‘Motherhood reshapes everything: your body, your rhythm, your sense of self. Mirukī is designed to move with you through it all, honouring who you've always been while celebrating who you're becoming.’
Designed to support growing generations, Miruki's founder Chanelle with her grandmother