Tasked with leading the communications and digital brand evolution of iconic London hair salon brand HARI’s, established in Chelsea in 1976, GUILD was appointed in 2021.

Highlights across their leadership include the creation of their artisty and ambassador industry opportunities programme VOICES, extensive and continued media coverage across trade and editorial publications plus nurturing and growth of their hair industry stakeholder relationships.

GUILD led the opening marketing for their thriving fifth salon outpost.

GUILD additionally directed, from concept to execution, a full brand evolution for HARI’s online digital presence.

The ‘HARI’s Herald’ is a print + digital newspaper initiative produced by GUILD and circulated to 20K households close to their key locations. Editions to date have been sponsored by L'Oréal and WELLA.