Exploring partnerships that create brand discovery in the third space, plus scents trending link to astrology, GUILD collaborated to partner Nobu Hotel Santorini with renowned perfume designer and fragrance expert, Veronique Gabai, to launch the ‘Holistic Astrology Retreat.’ The wholesome healing retreat, inspired by the symphony that weaves through fragrance’s connection to astrological signs, is designed to boost mood, energy and wellbeing. Guests will discover the healing powers of scent and the majestic landscape of Santorini, along with personalised wellbeing experiences according to their sign of the zodiac.

Digital media coverage of the partnership has been achieved across titles including ELLE, Women’s Health and Hello!.